My Baba Measure / 8 July, 2026 / Ellie Thompson

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Tropical Mesh Top, House of Sunny

Piccolo Launches Europe’s First Bone Broth for Little Ones

Parents looking for an easy way to boost family meals can now pick up Piccolo Organic Beef Bone Broth, launching exclusively at Waitrose. The first bone broth in Europe created specifically for children, the organic recipe has been carefully developed with low salt levels, making it suitable for little ones while adding natural goodness to everyday dishes.

As the bone broth trend continues to grow, Piccolo is filling a gap in the market with a child-friendly version packed with 2.9g of protein and 1.3g of collagen per 100ml. Perfect for stirring into pasta sauces, soups, stews or homemade recipes, it helps parents create nourishing meals with minimal effort.

Available nationwide in Waitrose stores for £3.50, Piccolo Organic Beef Bone Broth is made with organic ingredients, offering a simple, flavour-packed way to support family mealtimes.

WonderFold Makes Family Adventures Even Easier with New L Series Accessories

WonderFold has expanded its L Series stroller wagon range with two practical new accessories designed to make family outings even easier. The new L Series Flex Snack Tray keeps drinks, snacks and everyday essentials within easy reach, featuring convertible cup holders that create extra snack space and side panels that transform into a handy tabletop. Also joining the range is the L Series Weather Cover, which helps protect little passengers from rain and wind while maintaining comfort and visibility, making it ideal for year-round adventures.

The accessories complement the existing L Series collection, including the popular Parent Console, allowing families to customise their stroller wagon to suit every outing. Whether it’s a trip to the park, a day at the beach or the school run, the latest additions offer extra convenience and practicality for parents on the go. The L Series Flex Snack Tray and Weather Cover are available now alongside WonderFold’s full range of L Series accessories.

Stripe & Stare’s New Paradise Collection

Stripe & Stare’s new Paradise collection is summer in underwear form.

Expect hand-painted hibiscus florals, birds of paradise and juicy fruit prints, all finished with vibrant coral lace for a bright, feel-good look. The collection also includes mix-and-match Paradise Brights in bold block colours, with sizes ranging from XS to 4X.

Toy of the Week

The Music Festival Product Lineup Takes the Stage, L.O.L Surprise

The new L.O.L. Surprise! Music Festival collection brings the excitement of live music to playtime, featuring music superstars Jennie and Rosalía as collectable Music Festival Headliners™. Inspired by their most iconic performances and fashion moments, the range includes both Headliners™ Tots, packaged in heart-shaped keychain balls with surprise reveals and artist posters, and stylish O.M.G. Music Festival Fashion Dolls complete with stage-ready outfits and exclusive accessories.

Fans can collect two signature looks for each artist, with one mystery headliner still to be revealed. The festival fun continues with eight music-inspired Tots representing different genres, interactive Furniture Packs, a Tour Bus that transforms into a performance stage, and a Music Festival Advent Calendar packed with more than 25 surprises. Designed to encourage imaginative play, the collection lets children create their own festival world while unboxing exciting surprises, making it a must-have for music-loving L.O.L. Surprise! fans.

XSHOT Water Turbo Stream Motor Soaker by ZURU, Amazon

The XSHOT Water Turbo Stream Motor Soaker by ZURU is set to make summer water fights even more exciting with its compact, motorised design and continuous stream of water at the push of a button, with no pumping required. Featuring XSHOT’s innovative Fast-Fill technology, it can be refilled in just one second by dunking, filling and sealing, so the action never has to stop. A rechargeable battery powers the blaster, while the glowing LED barrel adds a fun, futuristic touch to every battle. With a range of up to 23 feet (7 metres), it’s perfect for soaking opponents from a distance, whether in the garden, at the beach or by the pool. Lightweight and easy to handle, the Turbo Stream is suitable for children aged eight and over, as well as teens and adults, making it an ideal addition to family days outdoors and summer holiday fun.

So Slime Mega Slime Bucket Assortment, Smyths

The So Slime Mega Slime Bucket range contains awesome readymade silky slimes, and 4 styles of colourful decos to mix, stretch and twist for hours of sensory fun! Collect all 3 colourful Mega Slime Buckets (each sold separately).

No mixing required and your slime comes in a handy carry bucket which you can open and play with straightaway and take everywhere with you. Squish and mix in the decorations to create different styles and textures. Slime is so fun, tacky and stretchy, and now So Slime comes by the bucket!

Paladone Disney Lilo & Stitch – Stitch (Waterproof Playing Cards), Amazon

With the summer holidays fast approaching, parents across the UK are preparing for six weeks of keeping children entertained, whether that’s on staycations, beach trips or holidays around the pool.

For screen-free entertainment, the Disney Lilo&Stitch Waterproof Playing Cards are the perfect pocket-sized boredom buster inspired by one of Disney’s most-loved characters. Featuring colourful Stitch-themed artwork and waterproof design, the cards are built to withstand everything summer can throw at them, from sandy beaches and poolside splashes to camping trips and family picnics.

Book of the Week

Swim Along with Me! Kes Gray

This joyful interactive picture book is guaranteed to delight little readers. Hidden inside a special envelope at the front is Pippa the pop-up puffer fish – a removable character children can hold as they follow her bubbly underwater adventure through the story.

Along the way, they’ll meet a colourful cast of charming, rhyming sea creatures, including Todd the Cod, Luna the Tuna and plenty more, before reaching a spectacular pop-up finale with Mark the Shark! Written by bestselling children’s author Kes Gray, this clever story blends imaginative play with reading, making it a brilliant choice for encouraging little ones to engage with books again and again.

Why we love it:

Includes a removable pop-up puffer fish for interactive, hands-on storytelling.
Combines play and reading to keep young children engaged.
Packed with funny rhymes, playful repetition and memorable characters.
Written by bestselling children’s author Kes Gray, whose books have sold more than three million copies.

Elfie’s Spellbook, Christophe Arleston, Audrey Alwett, and Mini Ludvin

Ever since their beloved maman died, free-spirit Elfie and her teen sister, Magda, have been stuck living with their extremely grumpy aunt in boring suburbia.

That is until their older sister, Louette, arrives to rescue them in her London bus-come-travelling-bookshop, and whisks them away to freedom, and adventures travelling around France!

Elfie is delighted to be reunited with all her sisters – especially when Louette reveals that their mother left them all special gifts. Elfie’s is a notebook, which she fills with stories – just like her mum used to do.

Only it turns out, the notebook isn’t a notebook. It’s a grimoire – a witch’s spellbook! And when Elfie writes her stories in it, magic come to life . . .

Now Elfie must work out how to use her magic for good – and help solve a mystery which has torn a small village in Northern France apart.

Pizza and Taco: Rock Out! Stephen Shaskan

Besties Pizza and Taco are ready to rock out! They have a cool band name! And some instruments?sort of. Songs? Well, even without mad musical skills, how hard can it be? This super-silly graphic novel series by Stephen Shaskan hits a new high note!

Pizza and Taco love music! They make lists, and they have tryouts to get more band members. They think they have all the ingredients to rock the scene. But maybe this garage band should stay in the garage!!

This hilarious young graphic novel?with chapters?will tickle the funny bones of kids ages 5 to 8 and bolster their reading confidence. Young graphic chapter books are a great step on the way to graphic novels and longer chapter books.

Read Next

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In The Spotlight

FoamLife: Live Less Ordinary

Whether you’re heading to the beach, running errands or making the most of a sunny weekend, FoamLife® flip-flops are a brilliant choice for women. Lightweight, stylish and designed with soft, cushioned footbeds for all-day comfort, they also tread lightly on the planet, using recycled materials where possible.

Inspired by the mantra ‘Live Less Ordinary’, FoamLife® creates versatile footwear that’s perfect for holidays, everyday adventures and discovering your own path.

SHOP HERE

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